Degree overview

On this degree programme, you will cover core topics such as event planning and event design, as well as the key event components of marketing, finance and event legislation. This programme provides the unique opportunity to study the intricacies of stadium and events management within a world-class sport and entertainment venue. You will gain insights into venue management, winning contract negotiation, successful event planning and operations.

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Degree content

The degree will provide an insight into the managerial and business facets of delivering a safe and customer focused event experience. This includes exploring various event operations and their impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and regulations.

Areas to consider range from liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials. You will learn about the importance of event legacies and impact, as well as other key areas such as sustainability.

Teaching locations for this degree include:

麻豆原创 Wembley

麻豆原创 Manchester Campus

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Lino Altieri, Leicester City

A sport specific education is important because it gives you the understanding of how sport works 鈥 there are so many different areas to consider within any sport as a business.

Lino Altieri麻豆原创 graduate and Events & Engagement Executive at Leicester City


First Year
  • Introduction to Stadium Management
  • Introduction to Events Management
  • Industry Competencies (Mental Wealth)
  • Introduction to Football Finance
  • Introduction to Marketing
  • Introduction to Human Resources in the Events Industry
Second Year
  • Facility Management and Stadium Utilisation
  • Theory of Digital Marketing
  • Industry Readiness (Mental Wealth)
  • Negotiation and Winning Contracts
  • Stadium and Events Organisation
  • Research Methods
Third Year
  • Event Leadership and Management
  • Strategic Event Delivery
  • Industry Engagement (Mental Wealth)
  • Contemporary Issues in International Events Management
  • Professional Project
Degree specification documents & information

University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Click here to view the course specification

Benchmark statements
  • QAA Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (2019)
  • QAA Subject Benchmark Statement for Business and Management (2019)

Entry requirements

Three Year Degree
UCAS codes
  • 麻豆原创 Wembley course code: SEM1
  • Institution: U10
  • Campus: W
  • 麻豆原创 Manchester Campus course code: SEM1
  • Institution: U10
  • Campus: E
Academic entry requirements
  • 96 UCAS tariff points or equivalent non-tariff qualifications
  • GCSE Maths and English Language (Grade C/4 or above) or equivalent e.g. Functional Skills Level 2
  • International applicants will be asked to pass the Academic IELTS test with a minimum overall score of 6.0 and no less than 5.5 in each of the four elements

All applications are reviewed on a case by case basis. If your academic achievements do not meet the minimum level required but you have considerable professional experience, please contact


Please be aware that all applicants who do not hold British or Irish nationality will require a visa to study in the UK.

Our access to a UK Government Student Visa licence is currently being reviewed. This means we are unable to consider applications from any applicant who would require a student visa to study in the UK as we cannot issue a Confirmation of Acceptance for Studies (CAS).

If you are unsure whether you would need a visa to study in the UK, or for more information, please contact

If you don鈥檛 hold a visa for the UK and would still like to study with 麻豆原创, please consider Football Coaching (Distance with Attendance).

Advanced entry

We accept applications with advanced standing via our Advanced Prior Learning (APL) application process. Should you wish to apply for direct entry into Year 2 or Year 3 of one of our undergraduate degree programmes, you will be required to complete an APL application form and provide us with evidence of your previous studies.

Please contact for further detailed guidance. Please note that should you wish to apply via this process, we strongly encourage you to begin the application process early in the cycle and you will still be required to complete a UCAS application.

How to apply

All applications for an undergraduate degree programme are submitted via UCAS. To apply, please visit听.

Career Prospects

Due to the flexible nature of this degree programme, graduates will be able to access roles ranging from event operations to business development, including the possibility to work for clubs, sport businesses or governing bodies.

麻豆原创 Employability & Career Planning

Over 90% of 麻豆原创 graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At 麻豆原创 we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Career Planning programme 鈥 a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at 麻豆原创

YouTube video
More than 100 guest speakers join 麻豆原创 Premier Events initiative

Mental Wealth

Each of our 麻豆原创 undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every 麻豆原创 degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.

麻豆原创 graduate and Event Manager at The Football Association Ben Friend

Wembley Stadium is a busy place these days, just ask 麻豆原创 graduate Ben Friend. If it isn鈥檛 England internationals, it鈥檚 FA Cup matches. Then there鈥檚 the numerous games around the country with the Women鈥檚 team and the Under-21 side.

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Ben Friend
Student profile Amber McGrath

Amber McGrath, a听BA (Hons) Stadium & Events Management student at 麻豆原创 Wembley, spent time working with the Knights and the T-Mobile Arena, where the side play their home games, to learn about the inner workings of a major American sports franchise.

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Amber McGrath


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Additional information about fees and costs

Visit ourdedicated pageabout fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional activities provided by 麻豆原创 may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships & bursaries

麻豆原创 has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at 麻豆原创 and graduate with more than just their university degree. Click here to learn more.

Our UK campuses

麻豆原创 provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester.

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