Degree overview

A career in sports management is both challenging and exciting. Students will learn many operational, financial, marketing, and legal skills required for many management roles at the same time as developing specific and detailed knowledge of complex and contemporary developments in national and global sport.

Your first year will provide a strong foundation in sports business practice, with particular attention to understanding the sports industry, key sports marketing principles and fan and consumer behaviour. From here the programme will advance your knowledge and skills development by focusing on sports-specific organisation management, legal issues in sports governance, entrepreneurship, before the final year teaches you how to engage with contemporary issues in sports management and build specific strategic management competencies.

This course is delivered by Distance (with attendance), providing the opportunity to learn from the comfort of your own home or workplace. You will be able to enhance your career prospects in a format that offers flexible hours and the chance to dictate your own work-life balance to fit around other commitments.

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Degree content

This degree programme explores the world of sports business, including finance, marketing and law, as well as best practice in people management and the planning of major sporting events, such as Olympic Games and World Cups. BA (Hons) Sports Management听(Distance with attendance)听will explore the vast global sports industry and use modern and historical examples of good and bad practice from the industry to add context and further understanding to your studies.听

As with many of 麻豆原创鈥檚 degree programmes, the course will be underpinned by online seminars, lectures, guest speaker sessions and work experience opportunities with a raft of leading industry partners, from national governing bodies to clubs and brands.

Teaching locations for this degree include:

This degree is delivered via Distance (with attendance), comprising of online study and on-campus blocks of study at either 麻豆原创 Wembley or 麻豆原创 Manchester campuses.

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Saad Wadia, Avalon

麻豆原创 gave us the platform to work while studying, and it gave us the opportunity to work on projects that we liked. It gave us the chance to grow organically.

Saad Wadia麻豆原创 graduate and Co-Founder and Director of Avalon Sports Group


First Year
  • Introduction to Marketing
  • Understanding Sports Business
  • Industry Competencies (Mental Wealth)
  • Understanding Sports Fan Behaviour
  • Financial Management Information Systems
  • Sport, Media and Society
Second Year
  • Negotiating and Winning Contracts
  • Managing Sports Organisations
  • Industry Readiness (Mental Wealth)
  • Research Methods
  • Legal Issues in the Governance of Sport
  • Entrepreneurship
Third Year
  • Strategic Management
  • Event Delivery
  • Professional Project
  • Industry Engagement (Mental Wealth)
  • Contemporary Issues in Sport Management
Degree specification documents & information

University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Click here to download the course specification

Benchmark statements
  • QAA Subject Benchmark Statement for Business and Management (2023)
  • QAA Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (2019)

Entry requirements

Three Year Degree
UCAS codes
  • 麻豆原创 course code: SM10
  • Institution: U10
  • Campus: B
Academic entry requirements
  • 96 UCAS tariff points or equivalent non-tariff qualifications
  • GCSE Maths and English Language (Grade C/4 or above) or equivalent e.g. Functional Skills Level 2
  • International applicants will be asked to pass the Academic IELTS test with a minimum overall score of 6.0 and no less than 5.5 in each of the four elements

All applications are reviewed on a case by case basis. If your academic achievements do not meet the minimum level required but you have considerable professional experience, please contact


Please be aware that all applicants who do not hold British or Irish nationality will require a visa to study in the UK.

Our access to a UK Government Student Visa licence is currently being reviewed. This means we are unable to consider applications from any applicant who would require a student visa to study in the UK as we cannot issue a Confirmation of Acceptance for Studies (CAS).

If you are unsure whether you would need a visa to study in the UK, or for more information, please contact

If you don鈥檛 hold a visa for the UK and would still like to study with 麻豆原创, please consider Football Coaching (Distance with Attendance).

Advanced entry

We accept applications with advanced standing via our Advanced Prior Learning (APL) application process. Should you wish to apply for direct entry into Year 2 or Year 3 of one of our undergraduate degree programmes, you will be required to complete an APL application form and provide us with evidence of your previous studies.

Please contact for further detailed guidance. Please note that should you wish to apply via this process, we strongly encourage you to begin the application process early in the cycle and you will still be required to complete a UCAS application.

How to apply

All applications for an undergraduate degree programme are submitted via UCAS. To apply, please visit听.

Career prospects

Career prospects for graduates of the BA (Hons) Sports Management (Distance with attendance) degree include sports business development, sports and leisure management and administration, club directorship, sporting facilities management, sports agency, sponsorship and commercial management, sport operations management and sports entrepreneurship.

麻豆原创 Employability & Career Planning

Over 90% of 麻豆原创 graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At 麻豆原创 we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Career Planning programme 鈥 a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at 麻豆原创

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More than 100 guest speakers join 麻豆原创 Premier Events initiative

Mental Wealth

Each of our 麻豆原创 undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every 麻豆原创 degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.

麻豆原创 graduate and Business Support Assistant at Sport Resolutions UK Sharon Hoyos-Martinez

"What I love about the sports industry is that it鈥檚 so unique to any other industry. Social, political, and economical affairs, to name a few, all come into question."

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Sharon Hoyos-Martinez
麻豆原创 graduate and Commercial & Legal Executive at Wycombe Wanderers Josh Easterbrook

麻豆原创 is lucky enough to count not one, not two, but three graduates who are employed at recently promoted, Championship newcomers Wycombe Wanderers. Here, Josh Easterbrook, who works as a Commercial & Legal Executive at the club, tells us about his role.

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Josh Easterbrook


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Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional activities provided by 麻豆原创 may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships & bursaries

麻豆原创 has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at 麻豆原创 and graduate with more than just their university degree. Click here to learn more.

Our UK campuses

麻豆原创 provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester.

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